We’re continuing our video series “A Chat with Matt” where we talk to Matt Peterson, content training specialist at Infusionsoft, to share creative marketing ideas to help you and your business succeed.
Last week Matt Peterson and I talked about how you can host webinars and use that opportunity to reach your customers in a different way, answer questions and open additional lines of communication. This week we wanted to talk about one of the last steps of Lifecycle Marketing and something a lot of business owners and entrepreneurs rely on; getting referrals.
“The best place to get referrals is from newbies, from new customers who are at their peak of excitement, they’re satisfied, they’re ready to go tell the world about it,” says Peterson.
Peterson says to focus on new customers because your old customers can refer you but the idea of doing so is not always ‘top of mind’.
“What I recommend to our clients is to get a new customer campaign in place; this is a sequence of phone calls or emails or any type of communication you want to do, but when somebody comes on board and purchases a product or purchases a service we want to set them in motion on this new customer sequence and the major goal of this sequence is to first find out if they’re happy or not, and if they are happy to ask them for a referral,” says Peterson.
If you find out your customers are not happy for whatever reason, you can trigger a different automated sequence to follow this action. Once you have reassured them or made them happy, you can then move those customers into the ‘referral’ campaign you’ve already set up.
Now, setting up a referral program doesn’t have to be hard. Peterson says to use a simple email and make the customer feel like they’re part of your team. Use incentives like gift cards or discounts for both, your referral partner and the new customer so they’re engaged and excited to become a part of the program.
“We’re giving them a token of our gratitude for being a part of our team and spreading the message about our company,” says Peterson.
Pretty soon you’ll have more people interested in providing referrals to your business and with it, increase your sales while keeping your clientele satisfied.
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This post Getting Referrals was first published on the Big Ideas Blog.