We’re continuing our video series “A Chat with Matt” where we talk to Matt Peterson, content training specialist at Infusionsoft, to share creative marketing ideas to help you and your business succeed.
Last week Matt Peterson and I talked about the importance of sending professional emails to our customers or prospects avoiding getting too emotional. With that said, we want to talk about what happens when we send too many emails to prevent the dreaded rejection or Opting out.
“There are people who will do anything to avoid having others opting out from their list…your inbox is full from offers from this same company and you’re like ‘how do I stop this madness?’ and that’s when you opt out from their list,” says Peterson.
“Some business owners are so freaked out by that concept that they hide the opt out link, they won’t give you an opt out link…but business owners will do that because they want to avoid people going out of their list,”says Peterson.
“If somebody is so upset with the emails that they’re getting and the content that you’re delivering to them, that they want to find a way to have you stop talking to them, are they really going to buy your product in the future? Probably not.”
So what can we business owners do to prevent that rejection? Peterson says that making it easy for people to opt out is crucial so you can keep your list clean. You’ll know that the people who are there really want your content.
Frequency is key- Don’t send too many emails. If the content is educational perhaps you don’t need to send it every single day. Try to take a step back and let a few days pass by.
Relevancy is important- If you target more than one audience it’s important that you make sure the content you’re providing is useful for everyone who is receiving it.
Segment your list to make sure the messages are valuable and people are happy with you and your business.
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This post Avoiding Rejection & Opt Outs was first published on the Big Ideas Blog.